Having trouble getting your first order? Or are you looking for new ways to generate more sales and take your dropshipping business to the next level? In this article I will discuss different ways to increase your sales.
Marketplaces
Marketplaces such as Amazon or Blokker are popular platforms where consumers can easily shop online. By offering your products on these platforms, you can reach a large audience. The advantage of these marketplaces is that they already have an existing customer base and generate a lot of traffic. In addition to expanding your reach and increasing your sales, selling through these platforms can also help build brand awareness. By offering your products on these platforms and ensuring a good customer experience, you can collect positive reviews and feedback. This, in turn, can lead to more trust in your brand and encourage potential customers to order from your own website as well.
TikTok
TikTok is a fast-growing platform that you can use for organic reach. If you make entertaining videos of your products (and apply a touch of humor) you can grow very quickly in a short time and all for free! An example of a good video is the following video from myveggiechopper. They already have 500K views on this video alone. Remember, even if you only get 1000 views on a video that is valuable too. So take advantage of this opportunity and post new videos consistently.
@myveggiechopper just go add it to your cart right now💅 #veggiechopper #tiktokmademebuyit #amazonfinds #amazonkitchen ♬ original sound - My Veggie Chopper™
Paid TikTok ads
In addition, you can also use paid TikTok ads to increase your reach and turnover. TikTok ads are relatively new, but the platform offers several options, such as in-feed video ads and branded hashtag challenges. While TikTok does not disclose official advertising costs, the platform maintains a minimum budget of $50 ($50 per day) at the campaign level for advertising. While this may sound like a lot of money to some, especially if it's your first time advertising on TikTok, the platform has a clear reason for this. By using this minimum budget, TikTok gives the algorithm enough time to collect enough data and adapt to your target group. This can ultimately result in better results for your ads and can help increase the likelihood that you will continue to advertise on the platform. In short, having a minimum budget on TikTok is a smart move to make your ads more effective and improve your ROI.
Approach people who show interest in similar businesses/posts
A free way to generate sales is by approaching potential customers who like Instagram posts from related businesses. You can do this, for example, if you are just starting out and do not yet have that much budget to invest in advertisements. Start by searching for hashtags relevant to your products, then review accounts related to your business. For example, you can send a dm to people who like photos of these companies with a special discount code. So if you sell garden furniture, look for popular accounts that post about garden furniture. And send the people who like these photos a dm with "20 % discount on all garden furniture with the discount code TUIN20 (place the link to your webshop here)".
Google Shopping
By advertising on Google Shopping, your products are shown to people who are looking for similar products in Google. The advantage of Google Shopping is that it focuses on intent searches, helping you reach potential customers who are already actively searching for your products.
Write blogs
Writing blog articles on well-known websites can help increase your sales. By sharing interesting and relevant information on websites that already receive visitors, you can make use of their reach. For example, do you sell clothes, make sure you are mentioned on well-known fashion blogs.
It is also important to write blogs on your own website in which you refer to your products. This helps to become more findable in Google. Examples of good topics to blog about on your own website are:
- A blog about new product you've added to your shop
- A manual or step-by-step plan
- A blog about a topic that you would like to be found better on
- A blog with an answer to a question you often get
An example of a blog explaining products
Conclusion
Whether you use marketplaces like Bol.com and Amazon, TikTok ads, Google Shopping or writing blog articles, there are plenty of ways to boost your company's sales. So what are you waiting for? Use these tips and get started growing your dropshipping business!