Advertising on Facebook and Instagram (dropshipping)

Facebook Advertising is nowadays a very popular method for (online) entrepreneurs to reach their target group and generate sales. Thousands of companies advertise through the platform that is also linked to Instagram. Your ads will therefore be shown on both Facebook and Instagram, if you have set that up. But where do you start and how do these ads become profitable?

For starters, there are a few basics to properly set up your campaigns.

Facebook Checklist:

1. Create an ad account and a business page.

2. Make sure you have a neat, easy and reliable landing page (or website).

3. Install the Facebook pixel on your website. This will ultimately ensure that everything an ad generates is properly registered and that these registrations become valuable to get to know your target group better.

4. Determine your objective. What do you want to achieve with the ads? Do you want brand awareness or do you want to focus on conversions? Determine this before you start so you know which Facebook objective you need to set up the right campaign.

5. Determine what you can spend on ads, and what needs to come in next to break even.

Drafting your first campaign

Then you can start drafting your first campaign. Our tip: test. to test. to test. There are many different ways to test. In this blog we mainly talk about testing between target groups in Facebook.

Create different audiences within your campaign based on demographics, geographic data, interests, behavior and more (use pixel data for this too!). Give them all the same budget per day. After a few days, you can often see which target groups perform best within your campaign. At that point, you can start scaling up your ads. There are generally two ways to scale up: horizontally and vertically.

Scaling up ads horizontally

The name says it all: you scale up your ads in width. You test more and more target groups and you eventually gain a lot of insights about target groups that can be valuable for your company. You then put the less valuable target groups on inactive, whereby you move the daily budget of these less valuable target groups to the target groups that are valuable. From then on you will scale vertically.

Scaling up ads vertically

Scaling vertically basically means increasing the budget of your most profitable and valuable ad(set)s. In the horizontal scaling phase, you found out which target groups yield the best results for your company. Then you will see to what extent you can increase the daily budget that you spend on these target groups. Do this step by step (maximum 20-30% per week) and see with which budget you can achieve optimal results.

Think outside the box

Repeat this method on a regular basis to keep coming up with new insights. Dare to think outside the box and do a lot of research on the internet. Do you have the right target groups? Then test different creatives (videos or photos, a carousel, etc.) to see what works best for you. Good luck!